Why SEO and Who Needs It

In this age of information when searching for something on the Internet people normally look it up in popular search engines like: Google, Yahoo, Alta Vista MSN, Alexa, and Gigablast. They do not go beyond the first or second page of the searched results i.e. the first 8-16 of the hundreds of millions of results found by the search engines. If the information is available on the Internet, it is found, more often than not, in these first few search results. Browsing through the top websites thrown up by the search engines related to the information suffices. Studies on internet search behavior and eye tracking have confirmed this.

As obtaining information and doing business online has become common practice, individuals and organizations that are conducting business on the Internet must be visible on the Internet. To do this, websites of such organizations need to come up among the top ten/twenty of the search. Small businesses as well as large organ