Are current network operators thinking abundantly or do they view their world with scarcity? As previously stated much of the value in social networks is generated by user generated content. Platforms have become a commodity. Network operators current revenue models are advertising and member subscription driven of which the operators keep 100% of the income generated. If much of the value is user generated then why wouldn’t network operators treat users as partners? There is indeed a movement about with new networks launching whose model is aimed as sharing revenue from content generated by their user base. This model is building slowly but will eventually create a wave.

There are also some analyst who have reported that social networking technology has limited reach. This isn’t true in the emerging world I am watching. Consider the following:

Jupiter Research reports “Social networking services will be the dominant force in market growth for mobile user-generated c