Every business needs a low cost way to reach targeted customers. Email marketing is by far one of the most effective and inexpensive methods of advertising available to you.

Not only is email marketing very low cost, it is also a super fast way to rake in profits and test new products. Hence, it is this reason why many Internet Marketers keep saying that "the money is in the list".

The "list" refers to your own database of email prospects. The results of your marketing efforts are doubled when you build up these prospects in your own mailing list. The bulk of your long-term business profits come from repeat sales and repeat customers. The only way to acquire a repeat customer is to stay in contact with him/her.

However, not all mailing list are created equal.

There are differences between the different types of list and you will need to take careful notice of those differences. Explore why they exist and determine what strategies you need to attract members into your prefer