When a magazine seeks a startup they conduct research that allows them to see if their vision matches the demographic they are going after. They seek to discover what issues are most relevant to their potential subscriber base. The magazine will also develop the departments, or categories, that will be in the magazine. Then these magazines will seek to identify key advertisers who may have an interest in their magazine and its contents.

Once the first issue is printed and feedback is sent the magazine editor will pay attention to what is actually working compared to what research showed to be true. If alterations are needed the magazine will make those alterations in an effort to make their publication as useful as possible to their readership.

It is interesting that many ezines do not go through such a rigorous start. Many ezines are thrown together at the last minute and often contain items that somehow seem out of place.

Ezines can be delivered by email, but more and more online