Finding out what's going on with you website no longer needs to be a complicated task. With so many quality free tools available, it takes little effort to get your head around site analytics and optimisation.

We can hardly start without first mentioning Google Analytics. This niftiest of tools provides anything from visitor numbers, referral sites, popular entry and exit pages, whist also offering an insight into your pay per click (PPC) campaigns. Well worth a visit to http://bizsolutions.google.com/services/ before doing anything else.

Sticking with Google, the next best thing you can get into are the Webmaster Tools. Google Webmaster Tools offer an insight as to how your site is indexed. You can upload your site map and examine lots of facts and figures such as popular search terms that lead visitors to your site as well as learning about where site errors exist. Right after getting sorted with Google Analytics your best bet is to go straight to https://www.google.com/webmasters/tools/<