This article examines the core concepts and techniques of Internet marketing and how they can benefit your business.

Having an online marketing plan is essential to stay competitive in the 21st century.  Essentially, Internet marketing can help your business by using the Internet to do one or more of the following:

·Communicate your company's message: ex) Biography, mission statement, information about products, services, or business opportunity

·Conduct research:  Preferences, needs, and demographics of your existing and potential customers/business partners.

·Sell products and services on your web site or for other vendors on their sites.

·Sell advertising space on your web site and/or other sites over the Internet.

·Share ideas and experiences with others in order for you to build valuable relationships that are vital for success in any business

There are many elements to marketing online, but the core concepts are essentially the same.  H