You've heard the catch phrase a million times, but what is "Link Pop" exactly?

It's simple really. A website's link popularity, often called "Link Pop", can be determined by the quality, quantity, and relevance of the other websites that link to its page.

Link Pop can be a tricky thing. In the good old days, search engines determined a site's page ranking by the amount of times the keywords appeared in the text. Soon webmasters learned that if they squeezed an obnoxious amount of keywords into their site's text, the site would eventually gain a very high page ranking.

Since search engines like Google gain users by serving quality webpage matches, they had to get smarter than the web developers. Google decided that instead of keyword match-ups only, page ranking would in addition be based on pages that had the most links to them. In theory, a website that has a bunch of other pages linking to it must be good, right? Wrong.

Webmasters would create these links any way that they