After diligently saving his pocket money for three months, little Jonathan was finally able to afford the shiny red skateboard he had been ogling through the sports store window, it was his dream board. When he went down to the skateboard ramp up the street to test out his new wheels, he came across Rodney, who had also just bought a new skateboard. It was a fancier board, psychedelic metallic colours cascaded across the boards belly and the wheels glowed in the dark. To top it all, Rodney had paid considerably less for it than Jonathan had paid for his; only two month’s worth of pocket money.

Rodney’s dad shops online.

Window Shopping Simplified

What we can learn from poor Jonathan’s story is that the attentive consumer will usually walk away with the exact merchandise desired, at a price which would make the average buyer green with envy, and attentive consumers are increasingly turning to online stores in search of better prices on a variety of goods.

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