Viral marketing is a way to promote a service or product exponentially. It’s an effective internet marketing tool designed for one purpose – to gain traffic through free or low cost distribution with the intent of gaining the customer to market other products and create brand awareness. Free, as in giving away as a bonus or incentive in conjunction with something else. For example, I can create a handy eBook that is unique and likeable and then give it away free as a promotion or incentive to sign up for my newsletter. You can even sell it. By having these distributed in such a fashion, you gain credibility by adding dollar value and master resale rights as well. The number of readers could exponentially grow. So here are a few tips to help you sell your eBook resale right:

1) Create Master Resell Rights –- Great for generating interest and free distribution. You can offer this as a bonus and allow others to sell or give them away with another offer. This is viral marketing.

2) Include Rest