The role of article submission software is intertwined with the affiliate marketer's marketing efforts. Affiliate marketers invest a lot of time and effort to build traffic for their websites. This is done using PPC, SEO, blogging, forum marketing, Web 2.0, list building and article submission. Article marketing has been the oldest powerhouse of marketing and probably one of those traffic techniques that has endured the test of time. Without article submission software, the power of article marketing is limited and we will see why.

Article submission software was created for a purpose. It all began with article marketing. Affiliates spend the larger part of their time driving traffic and paid traffic using PPC is targeted but expensive. Not many can afford to rely on PPC completely. The other way to drive targeted traffic for sales for free is article submission. Affiliate marketers soon realize that search engines love great and useful content and reward great content with top search engine rankin