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Are current network operators thinking abundantly or do they view their world with scarcity? As previously stated much of the value in social networks is generated by user generated content. Platforms have become a commodity. Network operators current revenue models are advertising and member subscription driven of which the operators keep 100% of the income generated. If much of the value is user generated then why wouldn’t network operators treat users as partners? There is indeed a movement about with new networks launching whose model is aimed as sharing revenue from content generated by their user base. This model is building slowly but will eventually create a wave.

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Developing products should be at the forefront of every coach’s mind. Coaches that develop products are significantly more successful than coaches that don’t. A product is a packaged and branded educational resource. Your product should be targeted to a niche group, and be focussed on solving their specific problems. Your product can be packaged and delivered in a variety of ways.

Popular coaching-related products include: eBooks, eCourses, Mini-Courses, Podcasts, Workshops, Seminars, Tele-Clinics, Audio Programs, Webinars, etc.

Benefits

Coaches who develop educational products are well aware of the schedule of added benefits behind the package. Following are some examples:

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