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Few webmasters relish the thought of writing tons of articles and posting them to a website, even if the articles are about personal obsessions. But in todays online marketplace, it’s crucial that you have them. They give you more than an edge, they give you a whole new sword, and they can set you apart from the fifty other websites offering exactly the same product. If you need reasons to write or buy articles for your website, here they are.

1. They set you apart.

   If you sell lingerie, have you ever done a web search to see how many others sell lingerie too? Let’s face it – you’re not Wal-mart, and the vendors you get your products from don’t sell to you exclusively. There’s a fair chance that you’re competing against dozens of other lingerie sites that sell exactly the same items on their website you sell on yours.

   Consider putting up content that will draw your customers. One lingerie site has two things that set them apart from the rest of the marketplace. First, they sell really nice, sexy lingerie to plus-size women – bustiers and go-go boots for the X-crowd. Second, their web content focus is on romantic erotica for larger-size women. It’s a brilliant concept, and it makes them very hard to forget. Can you come up with a similarly creative hook that your customers will love?

2. They give you fresh marketing tools to sell to your customers.

   Along with products, old-fashioned hardware stores used to offer good old-fashioned advice – information on which wood to use for which project, how to get screws to stay in drywall, and what to get to seal your bathroom properly. You can still get service like this in some stores, but most employees today either don’t know or don’t have time.

   You have an edge here. For your online hardware site, write (or purchase) articles on how to seal a bathroom perfectly – and run a special on the products you mention the same week. Offer special discounts and deals in your emailed newsletters. Create ebooks on designing and building the perfect patio, using mostly articles you’ve already written for your website. The only limitation you have to the marketing tools you can create is your imagination.

3. They give you viral marketing capability.

   Remember that ebook on designing and building a perfect patio? What if you could give that book away to a thousand people, and each one knows your name, where your website is, and that you sell the kits that go with certain projects in that book? Or suppose you have a fine spirits site, and you have given a thousand copies of your ebook on developing a taste for wine to visitors to your site?

   Now suppose you could put this book on a website, freely downloadable and usable for other webmasters. Suddenly, people you never marketed to and wouldn’t have guessed existed (where is Eritruria?) are coming to your website for more information? You suddenly have a whole new customer base, and you did no extra work to get them. That sort of spread is viral marketing, and it has a whole different sort of market power.

4. They give the search engines much more to catalogue.

   When your site contains good articles, chances are good that they are search-engine optimized (and if not, you should learn about that and make sure it’s done in the future!). With good search engine optimization, you get better placement in the search engine listings. And with constantly changing information on your website, many search engines will give you even more of an edge.

5. Your customers will remember your articles, even if they forget your inventory.

   Have you forgotten about the site mentioned earlier that does lingerie and erotica? And you only read about it! You can develop similarly unforgettable content on your website, and if you can get people to download ebooks you develop, you’ll be even more difficult for them to forget about.

6. With great content, you achieve guru status in your niche market community.

   Many, though not all people, are impressed by those who have written books, even if they are self-published books like ebooks. When you’ve published ebooks and they’ve been disseminated through article directories, you will receive instant recognition and status in your niche market simply because you have proven to a lot of people that you know what you’re talking about.

   Don’t forget to note this in your resource box – something like, John Smith, Author of Perfect Patio Landscaping, with the link taking them straight to a download site for your ebook.

Convinced?

Timothy Firth B.Sc. Hons. is an expert author and provider of cheap e-books with master resale rights, premium e-books, audio books, software and home business opportunity suitable for everyone. For more information on Article Marketing, visit E-Book Library Online - http://www.ebooklibraryonline.co.uk

Tags: article marketing, article writing, articles, build traffic, content, internet marketing

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